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My name is Mahalia John (0345) and welcome to my A2 media blog.

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Tuesday, 16 September 2014

Semiotic Analysis of a Music Video



'I'm Not The Only One' by Sam Smith is a song written from the perspective of a wife knowing that her husband is cheating on her. The music video follows this same narrative.

- The opening dialogue scene sets up the relationship between the husband and wife. There is tension when she says that she has made him breakfast but he says he's in a rush, this signifies his air of disrespect for her. The wife's reaction is one of not minding but her expression and intonation indicate otherwise, this suggests she knows something but is choosing to not say anything.

- The wife's costume and styling is a modern interpretation of a 50s housewife. This is connoted in her dress, her hair and make up and the image of her waving her husband off as he drives to work. The modern twist is her independence by her leaving the house and the disruption of the image of the perfect housewife when she is crying.

- The first line 'you and me we made a vow, for better or for worse' evokes the idea of marriage which increases the impact of the husband's betrayal. This is emphasised by the striking image of the wife wearing a dress not dissimilar to a wedding dress in tears with mascara running down her face.

- The wife's dress being so similar to a wedding dress also suggests that she is still committed to their marriage. In contrast, the husband's modern suit which would not be traditionally worn by a groom connotes that he has moved on and is no longer dedicated to the marriage.

- The wife burning her husband's clothes suggests that she has had enough. It is an image often associated with moving on in break ups across all media forms.

- However at the end of the video we see the wife has changed, redone her make up and hair and has cleaned up the bonfire as she happily greets her husband at the front door. This suggests that her emotional outbreaks happen often but she always covers them up and carries on, she is stuck in a vicious cycle.

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