UK music consumers, on the whole, have quite a varied taste in music. The image below is from the Official Chart Companies UK Top 40 and proves just that. Many music genres are represented including Pop (Taylor Swift, Magic), Indie/Acoustic (George Ezra, Ed Sheeran), Soul (Sam Smith, Ella Henderson) and Dance/Urban (Lethal Bizzle, Iggy Azalea). This shows that a wide range of genres are trending with UK consumers and therefore a variety of artists can be marketed at UK audience.
Current UK Top 40 |
The Digital UK Top 40 Chart is almost identical showing that UK audiences consume music in both traditional (CDs, buying albums, Vinyls) and non-traditional ways (Downloading, iTunes, Spotify). This is also reflected on sites such as youtube:
George Ezra's music video for 'Budapest' has had over 10 million views with almost 70,000 likes.
Taylor Swift's latest video for her song 'Shake It Off' went viral almost as soon as it came out and now has over 84 million views
The interactivity and shareability of the content on sites such as youtube, allows audiences to interact with music in new ways online. It has allowed videos to go viral and be consumed by more people than they would have using traditional methods.
Album Sales by Genre (BPI, 2013) |
Single Sales by Genre (BPI, 2013) |
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