The Hobbit: The Desolation of Smaug, UK Marketing and Distribution - Week 1, 18th November

Exclusive competition to win a week long trip to New Zealand if you pre-book tickets to see The Hobbit: The Desolation of Smaug in an ODEON Cinema.

The livestream for The Hobbit: D of S fan event that was hosted in London.

Fans could wins tickets through websites such as The MCM Expo London's website (below)

Unofficial post from a fan excited by the upcoming release of the film.

Warner Bros. have teamed up with Google to create an online interactive game and map which allows users to explore middle earth. This is an article on The Mail Online promoting it. When you visit the webpage music from The Hobbit Soundtrack plays and stops if you leave the page. Link To Article

Kill Your Darlings UK Distribution and Marketing - Week 1, 18th November

An art exhibition launched by Daniel Radcliffe. It is an above the line event, hosted by The Works (UK Distribution) and marketed by Little White Lies film magazine.

Article concerning the release of a new poster in Empire Magazine online. Below the line marketing reaching film fans.

Unofficial post on Tumblr promoting Daniel Radcliffe's upcoming appearance on the Graham Norton show.

Article on The Mail Online about the London Film Festivals. Daniel Radcliffe's name and the film's title are both used in the header to attract readers. Link To Article

Article about the BFI London Film Festival. The focus of the article is on Daniel Radcliffe and Kill Your Darlings but the articles does go on to talk about other films featured in the festival. Link To Article