A video interview with Daniel Radcliffe, from The Guardian's website. Link to accompanying article
Digipack
Our Digipack (Bottom Right, anti-clockwise: Front Cover, Back Cover, Left Inside Panel, Right Inside Panel)
Wednesday, 27 November 2013
Thursday, 21 November 2013
The Hobbit: The Desolation of Smaug, UK Marketing and Distribution - Week 1, 18th November
Exclusive competition to win a week long trip to New Zealand if you pre-book tickets to see The Hobbit: The Desolation of Smaug in an ODEON Cinema.
The livestream for The Hobbit: D of S fan event that was hosted in London.
Fans could wins tickets through websites such as The MCM Expo London's website (below)
Unofficial post from a fan excited by the upcoming release of the film.
Warner Bros. have teamed up with Google to create an online interactive game and map which allows users to explore middle earth. This is an article on The Mail Online promoting it. When you visit the webpage music from The Hobbit Soundtrack plays and stops if you leave the page. Link To Article
Kill Your Darlings UK Distribution and Marketing - Week 1, 18th November
An art exhibition launched by Daniel Radcliffe. It is an above the line event, hosted by The Works (UK Distribution) and marketed by Little White Lies film magazine.
Unofficial post on Tumblr promoting Daniel Radcliffe's upcoming appearance on the Graham Norton show.
Article on The Mail Online about the London Film Festivals. Daniel Radcliffe's name and the film's title are both used in the header to attract readers. Link To Article
Article about the BFI London Film Festival. The focus of the article is on Daniel Radcliffe and Kill Your Darlings but the articles does go on to talk about other films featured in the festival. Link To Article
Sunday, 17 November 2013
The Hobbit: The Desolation of Smaug - Case Study 3
UK Release Date: 13th December 2013
Production Company: MGM (Metro-Goldwyn-Mayer)
Distributor: Warner Bros.
Production Budget: $250,000,000 (Over £155,000,000)
Nationality: USA & New Zealand
Type of Production: high concept hollywood blockbuster
Connection With Other films: 5th Film in the Lord of the Rings series, Sequel to The Hobbit: An Unexpected Journey and 2nd in the Hobbit Series.
Director: Peter Jackson
Star Names: Martin Freeman, Benedict Cumberbatch, Richard Armitage, Orlando Bloom, Cate Blanchett, Ian Mckellan, Andy Serkis, Stephen Fry, Billy Connolly, Sylvester McCoy
Plot Summary: After successfully crossing over (and under) the Misty Mountains, Thorin and Company must seek aid from a powerful stranger before taking on the dangers of Mirkwood Forest--without their Wizard. If they reach the human settlement of Lake-town it will be time for the hobbit Bilbo Baggins to fulfill his contract with the dwarves. The party must complete the journey to Lonely Mountain and burglar Baggins must seek out the Secret Door that will give them access to the hoard of the dragon Smaug. And, where has Gandalf got off to? And what is his secret business to the south?
Target Audience: Fans of The Lord Of The Rings and The Hobbit, all ages
Production Company: MGM (Metro-Goldwyn-Mayer)
Distributor: Warner Bros.
Production Budget: $250,000,000 (Over £155,000,000)
Nationality: USA & New Zealand
Type of Production: high concept hollywood blockbuster
Connection With Other films: 5th Film in the Lord of the Rings series, Sequel to The Hobbit: An Unexpected Journey and 2nd in the Hobbit Series.
Director: Peter Jackson
Star Names: Martin Freeman, Benedict Cumberbatch, Richard Armitage, Orlando Bloom, Cate Blanchett, Ian Mckellan, Andy Serkis, Stephen Fry, Billy Connolly, Sylvester McCoy
Plot Summary: After successfully crossing over (and under) the Misty Mountains, Thorin and Company must seek aid from a powerful stranger before taking on the dangers of Mirkwood Forest--without their Wizard. If they reach the human settlement of Lake-town it will be time for the hobbit Bilbo Baggins to fulfill his contract with the dwarves. The party must complete the journey to Lonely Mountain and burglar Baggins must seek out the Secret Door that will give them access to the hoard of the dragon Smaug. And, where has Gandalf got off to? And what is his secret business to the south?
Target Audience: Fans of The Lord Of The Rings and The Hobbit, all ages
Kill Your Darlings - Case Study 4
UK Release Date: 6th December 2013
Production Companies: Killer Films, Benaroya Pictures and Outpost Studios
UK Distributor: The Works
Nationality: USA
Genre: Biography/Drama/Romance/Thriller
Director: John Krokidas
Star Names: Daniel Radcliffe, Michael C. Hall, Elizabeth Olsen
Plot Outline: A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs.
Target Audience: Age 25+, Interested in the 1940s and/or beat poets
Production Companies: Killer Films, Benaroya Pictures and Outpost Studios
UK Distributor: The Works
Nationality: USA
Genre: Biography/Drama/Romance/Thriller
Director: John Krokidas
Star Names: Daniel Radcliffe, Michael C. Hall, Elizabeth Olsen
Plot Outline: A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs.
Target Audience: Age 25+, Interested in the 1940s and/or beat poets
Thursday, 14 November 2013
Papa & Sons Director Q&A
We had a Q&A session with the director of Papadopoulos & Sons Marcus Markou. These are the top 5 things I learnt.
1. It is possible for an independent film to be profitable without the help of a sales agent. Marcus used guerrilla marketing and spoke to distributors himself in order to make his money back.
2. Knowing who your audience is key. Marcus used Papa & Sons's Greek influences to market to the abundant British Greek community.
3. The two most variable costs for a film are actors and location.
4. Making a film on a studio budget is much less of a financial risk as funding is from companies avoiding taxes by investing in film.
5. The role of a Line Producer is to go through the script line-by-line and estimate a budget for the entire film.
1. It is possible for an independent film to be profitable without the help of a sales agent. Marcus used guerrilla marketing and spoke to distributors himself in order to make his money back.
2. Knowing who your audience is key. Marcus used Papa & Sons's Greek influences to market to the abundant British Greek community.
3. The two most variable costs for a film are actors and location.
4. Making a film on a studio budget is much less of a financial risk as funding is from companies avoiding taxes by investing in film.
5. The role of a Line Producer is to go through the script line-by-line and estimate a budget for the entire film.
Papadopoulos & Sons (2012) - Film Industry Case Study 2
Papadopoulos & Sons (commonly known as Papa & Sons) is an independent British film, directed and written by Marcus Markou. It was made on a relatively small budget and is a great example of how an independent production can still be highly successful.
IMDB Synopsis
Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth.
Pre-Production
- Coming from an acting and theatre background, Marcus wrote Papa & Sons centred around the characters and their stories as opposed to telling the story visually.
- Marcus drew from aspects of his own life and the film was directly influenced by his Greek heritage. In the film James Papadopoulos wants to drop out of a Law Degree at university, this directly parallels Marcus Markou's own life.
- To fund the film, Marcus asked his brother to use profits from their co-owned internet business. Papa & Sons was made on a budget of £850,000.
- Marcus obtained his actors through meetings and audition, for example he travelled to Paris with a copy of the script to meet with Georges Corraface who played Spiros Papadopoulos.
The Final cast included:
Stephen Dillane as Harry Papadopoulos
Frank Dillane as James Papadopoulos
Georgia Groome as Katie Papadopoulos
Ed Stoppard as Rob
Georges Corraface as Spiros Papadopoulos
Selina Cadell as Mrs. Parrington
Production
- Papa & Sons was shot over 24 days with a week long rehearsal beforehand.
- The film was set and filmed in various parts of London:
Distribution
- Papa & Sons was screened in a limited number of Cineworld cinemas across the UK. He was given an extended 4 week run due to incredibly popular demand.
- The film was released in 70 cinemas in Germany under the name Papadopoulos & Söhne and received over 23,000 admissions.
- Since it's theatrical release Marcus has sold the film to many other distributors including BBC and Netflix.
Marketing
Papa & Sons is a perfect example of guerilla marketing techniques.
- Because of it's Greek roots, influences and name Marcus decided to target Greek communities across the UK; screening in cinemas in Greek areas and even asking pastors of Greek churches to mention the film in their Sunday services.
- To get Cineworld to agree to distribute Papa & Sons, Marcus asked friends and family to go into Cineworld branches and ask when the film was to be released.
- Marcus Markou used what he called 'online ambassadors': people on twitter who had shown an interest in the film. He sent them flyers and other promotional material which they then distributed to peers and the public.
Poster
Trailer
IMDB Synopsis
Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth.
Pre-Production
- Coming from an acting and theatre background, Marcus wrote Papa & Sons centred around the characters and their stories as opposed to telling the story visually.
- Marcus drew from aspects of his own life and the film was directly influenced by his Greek heritage. In the film James Papadopoulos wants to drop out of a Law Degree at university, this directly parallels Marcus Markou's own life.
- To fund the film, Marcus asked his brother to use profits from their co-owned internet business. Papa & Sons was made on a budget of £850,000.
- Marcus obtained his actors through meetings and audition, for example he travelled to Paris with a copy of the script to meet with Georges Corraface who played Spiros Papadopoulos.
The Final cast included:
Stephen Dillane as Harry Papadopoulos
Frank Dillane as James Papadopoulos
Georgia Groome as Katie Papadopoulos
Ed Stoppard as Rob
Georges Corraface as Spiros Papadopoulos
Selina Cadell as Mrs. Parrington
Production
- Papa & Sons was shot over 24 days with a week long rehearsal beforehand.
- The film was set and filmed in various parts of London:
- The chip shop and the kebab shop were two empty shops in Morden which the crew took the lease on.
- The mansion was in Croydon
- The city scenes were filmed in central London.
- The factory was a real Greek food factory in East London.
Distribution
- Papa & Sons was screened in a limited number of Cineworld cinemas across the UK. He was given an extended 4 week run due to incredibly popular demand.
- The film was released in 70 cinemas in Germany under the name Papadopoulos & Söhne and received over 23,000 admissions.
- Since it's theatrical release Marcus has sold the film to many other distributors including BBC and Netflix.
Marketing
Papa & Sons is a perfect example of guerilla marketing techniques.
- Because of it's Greek roots, influences and name Marcus decided to target Greek communities across the UK; screening in cinemas in Greek areas and even asking pastors of Greek churches to mention the film in their Sunday services.
- To get Cineworld to agree to distribute Papa & Sons, Marcus asked friends and family to go into Cineworld branches and ask when the film was to be released.
- Marcus Markou used what he called 'online ambassadors': people on twitter who had shown an interest in the film. He sent them flyers and other promotional material which they then distributed to peers and the public.
Poster
Trailer
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